Online shopping to boomDate posted: 21.08.2014 | Author: Harry Bovensmann
Online shopping is expected to boom in South Africa and will become a real alternative to mall trawling.
South Africa’s biggest online store with over 12-million products in stock, kalahari.com, has appointed a full service market research and strategy business to measure the perceptions of the brand in the minds of the country’s shoppers.
According to kalahari.com, South Africans are increasingly adopting online shopping as an alternative to mall trawling and fighting the super store crowds. More and more South Africans are connected and explore the convenience of online shopping. Trend spotters are predicting a boom in online retail.
Already at the forefront of online shopping, kalahari.com wants to ensure it remains well-positioned to ride this boom. Acknowledging that building its brand is key to its continued success, they are tapping into their myriad years of brand tracking expertise so that it can effectively measure the brand’s health on a regular basis and respond appropriately as it grows.
This is crucial for kalahari.com as it looks to a future proliferated by thousands of online retail experiences. Only those who really understand how to track their online brands and respond accordingly will flourish.
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