Slogan creates high value for businessDate posted: 21.05.2014 | Author: Harry Bovensmann
Never underestimate the power of a well-thought out slogan because it will define the core of your unique selling proposition (USP). A USP is defined as the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. It positions the value proposition and helps your clients remember what you do and what you stand for. A slogan speaks in your absence.
A few examples of slogans:
- Sanlam: We think ahead
- First National Bank: How can we help you?
- Checkers: Better and Better
- Allan Gray: Independent minded
- Yellow Pages: Let your fingers do the walking
- KFC: Finger lickin’ good
- Interflora: Say it with flowers
As is evident from the above examples, the slogan sometimes speaks to values and at other times to what the business does. Sometimes the name of one’s business is not descriptive enough to inform prospective clients about what the business stands for, or does.
Thus, use a slogan together with the logo of your business and/or on all marketing material and literature, at the bottom of all correspondence, in advertisements and on the website of your business.